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You won’t be sold down the river when you become a River Sponsor. People may mull around the grounds, but the river is the main stage and you’ll be right there with your message to engage thousands of onlookers. Plus, you’ll have a “seat at the table” with premier space and a tent to chat with families, friends, customers, clients, and the odd duck. Even more publicity comes your way through an extensive social media campaign leading up to the event and special thank-you notices the next day. Let the river run.